It’s always funny to me how product launches at Microsoft have evolved. For some reason, the Windows 95 launch left an indelible memory in the collective MSFT consciousness and ever since every big product launch has promised to be ‘bigger with Win95’. Yet – none of them ever are nor have they even gotten close.
Now, I’m not going to wax nostalgic for the days of folks lining up at Egghead to buy boxed copies of Windows, simply because the computing world has moved on.
But….in the current environment of multi-year ‘betas’ and the never-ending world of internet services, what does it mean to ‘launch’ a software product?
Well – for CRM 4.0, the launch is really more of a ‘rolling thunder’ for both marketing and the development team.
For marketing, there’s all sorts of fun stuff going on – customer events in various cities around the world, lots of noise around CRM Live Early Access 2. There’s also a new VPC that just got released for partners and fields folks to play with along with some very cool new sample tools and data.
For the development team, we’ve been very busy – shipping additional languages for 4.0 as well as a whole bevy of additional tools, documentation, and samples to help make things a little easier. Phil has been doing a much better job of keeping up with the various releases – check it out!
Andy's World 